In our pre-show series for Future of Finance Marketing, we go behind the scenes with speakers and partners to learn more about each person’s creative process, tools, and career—the stuff we don’t get to talk about on stage.
In this episode, Temeka Easter Rice, Head of Social Media at Vanguard, shares her creative process, the power of cultural awareness, and how goal setting with accountability can elevate careers. Below are a few takeaways—listen to the full episode for more insights.
The Six “I”s of Creativity
Temeka approaches creativity with her “six I” framework: Investigate, Imagine, Involve others, Innovate, Impact, and Ignore the noise. Whether it’s dreaming big or tuning out naysayers, these steps offer a roadmap to meaningful, impactful work. Her advice? Start with a blank sheet of paper: "I like to draw arrows, process maps, ideas, and circle things. That’s where my ideas start from."
The Right Accountability Partners
For Temeka, goal setting is more than writing down aspirations—it’s about accountability. She works with a trusted partner to reflect quarterly on progress in five areas: financial, professional, spiritual, relational, and physical goals. She notes, "Having an accountability partner who listens without judgment has been key to my success."
Expanding Beyond Your Bubble
Temeka emphasizes stepping outside personal interests to truly understand culture: "Culture is all around us, but it’s also about groups we’re not a part of." Her advice? Explore communities, music, and experiences beyond your comfort zone to stay relevant and informed.
Knowing When to Stay or Go
One standout piece of career advice? Define what you want to accomplish in any role and what experiences you hope to gain. This dual focus helps determine when it’s time to move on: "It helps you say, ‘I did what I came to do. It’s time to grow.’"
Play the full episode for much more, including how to leveraging TikTok and AI for Innovation. Also, a fun fact: Temeka’s middle name is “LaJoy,” so it’s no surprise that she emanates positive energy—be sure to tune in!
Follow Vanguard’s social channels to stay updated with Temeka’s work.
See You At The Summit
Catch Temeka’s panel, Organic Social Strategies and Future-Ready Tactics for Finance Brands, at the summit, Future of Finance Marketing.
Upgrade for On-Demand access here and rewatch all the sessions.
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