Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact

Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets.

Timestamps:

02:41 - Owned media
06:26 - LinkedIn newsletters
09:20 - Podcast content
15:39 - Video and multimedia
19:27 - High-production vs low-fi
26:01 - Is YouTube underutilized in finance marketing?
29:51 - AI impact on discovery
32:28 - Career lessons

Resources & Links:

• The Carlyle Group: https://www.carlyle.com

• Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer

• Future of Finance Marketing Podcast:

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Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath