Behind The Scenes With Stripe, Ramp And C&C

Welcome to the pre-show!

In our pre-show interview series for Future of Finance Marketing, we go behind the scenes with speakers and partners to learn more about each person’s creative process, tools, and career—the stuff we don’t get to talk about on stage.

Below are a few highlights, but press play for all the strategies, stories, and recommendations.

Taxonomy: Keeping Your Memes on the Shelf

Think of your creative resources like books on a bookshelf. Organize memes, ads, and cfreative content for easy reference, adding value to future projects.

Nathan Allebach, Social Lead at Ramp, shares insights on streamlining creative assets, iteration, and embracing curiosity. Tune in here.

Use ChatGPT as a Reaction Resource

Craft prompts to spark responses that clarify your ideas. ChatGPT is great for getting out of your head and recognizing where you stand against the consensus—because ChatGPT reflects the broader view not the creative solution. In our roles, we likely “have feelings about the consensus.”

Zontee Hou, Managing Director at Convince & Convert, shares insights on customer loyalty, visualizing big projects with Kanban, leveraging ChatGPT to refine ideas, and building your community. Play the episode here.

Get Up & Let Your Ideas Incubate

Stripe “aims to increase the GDP of the internet,” and in his role, Nick doesn’t sit at his desk to come up with new ideas. Stepping away from the work is often when ideas come together. Time is the best solve for creativity.

Social Lead at Stripe, Nick Dimichino dives into brainstorming and decision-making, sharing insights on cultivating your instincts and defending bold ideas. Tune in for more here.

See You At The Summit: February 11-12

Upgrade for On-Demand access here and rewatch all the sessions.