In our pre-show interview series for Future of Finance Marketing, we go behind the scenes with speakers and partners to learn more about each person’s creative process, tools, and career—the stuff we don’t get to talk about on stage.
In this episode, Social Lead at Stripe, Nick Dimichino dives into creativity and decision-making, sharing insights on cultivating your instincts and defending bold ideas. Below are a few highlights, but press play for all the strategies, stories, and recommendations.
Get Up & Let Your Ideas Incubate
Stripe “aims to increase the GDP of the internet,” and in his role, Nick doesn’t sit at his desk to come up with new ideas. Stepping away from the work—showering or doing the dishes—is often when ideas come together. He knows “time is the best solve for creativity.”
Defending Bold Ideas
Over 15 years, Nick has cultivated a strong gut instinct for decision-making and he knows how to defend his ideas. He’s not afraid to "go to the mat" for what he believes in—even telling a former head of comms they’d have to drag his "lifeless body out of the building” before Nick would give in. If you’ve fought for social in the trenches, you get this!
Unexpected Lesson from Anti-Advice
An old boss with a bad take ended up validating a decision Nick had made. It led to some of the best work of his life.
The ToolKit
In social, we need a broad range of tools and skills. Nick uses Figma (for everything from professional projects to personal gifts) and CapCut for video creation.
Tune in for more, including Nick’s podcast recommendation, and connect with Stripe on social to stay up-to-date on his work.
See You At The Summit
Join Nick for his session, Organic Social Strategies, at the summit, Future of Finance Marketing.
Upgrade for On-Demand access here and rewatch all the sessions.
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