Non-linear Storytelling & Creative Process with Vanguard and neuemotion
Start in the middle
New episodes of our pre-show just dropped! Leading up to our summit, Future of Finance Marketing, we’re going behind the scenes with speakers and partners to learn more about each person’s creative process, tools, and career—the stuff we don’t get to talk about on stage. Check out the two new interviews below!
The Six “I”s of Creativity
Temeka Easter Rice, Head of Social Media at Vanguard, approaches creativity with her “six I” framework: Investigate, Imagine, Involve others, Innovate, Impact, and Ignore the noise. Whether it’s dreaming big or tuning out naysayers, these steps offer a roadmap to meaningful, impactful work. Her advice? Start with a blank sheet of paper: "I like to draw arrows, process maps, ideas, and circle things. That’s where my ideas start from."
Watch the full interview here.
Start in the Middle to Boost Engagement
Nonlinear storytelling is the opportunity area right now. In this episode, Ted Harrison Founder of neuemotion, explains, "We don't know when our audience is jumping into the story, so how can we tell a part that is just interesting enough at any insertion point for them to want to find out the rest?" Craft narratives that intrigue viewers at any entry point. Watch Christopher Nolan films to see this in action (e.g., Oppenheimer, Interstellar).
Binge all five episodes of the pre-show interviews here.
See You At The Summit (February 11-12)
If you need a video pass to watch on demand, reserve it here.