Countdown to The Summit: Future of Finance Marketing 2025
Virtual summit (February 11th & 12th)
Future of Finance Marketing is a few days away. In addition to this week’s behind-the-scenes speaker interviews, here a few housekeeping reminders:
Live sessions start Tuesday, Feb. 11 at 12pm ET
The summit will be hosted on GoToWebinar, join from Chrome for best results
Ensure you have a GoToWebinar link in your email or the calendar invite we shared. Email [email protected] if you have any questions
Only On-Demand pass holders have access to recordings
We look forward to seeing you soon!
In our pre-show interview series for Future of Finance Marketing, we go behind the scenes with speakers and partners to learn more about each person’s creative process, tools, and career—the stuff we don’t get to talk about on stage.
Below are a few highlights, but press play for all the strategies, stories, and recommendations.
Career Advice That Stuck: Take the Leap
One of the best pieces of advice Freddie received came from a mentor: "Don’t be afraid to fail." Early in his career, he hesitated to take on high-stakes projects, but his mentor encouraged him to embrace risks as opportunities for growth.
Freddie Barbour Jr., Social Media Director at Ally, shares how he approaches creativity, leverages AI-driven social intelligence, and stays ahead in an ever-evolving marketing landscape. Tune in here.
Must-Have Tools: AI as a Co-Pilot
The CMO of FM leverages Microsoft Copilot for everything from drafting emails to summarizing meetings. Integrated with Microsoft 365, the AI assistant helps her work faster by pulling relevant insights from company files, streamlining research, and organizing action items. She also uses Google Keep for quick notes and personal organization.
Kaydee Marcinek, Chief Marketing Officer at FM, shares how she blends creativity with strategy, the key tools she uses daily, and her approach to shaping the future of marketing at a Fortune 500 company. Play the episode here.
Social Media Attribution: From Clicks to Clients
At Future of Finance Marketing, Agorapulse will dive into one of the biggest challenges for marketers: social media attribution. The session, “From Clicks to Clients: Unlocking True Attribution for Finance Marketing,” will explore how brands can measure the real impact of social efforts and tie social engagement to revenue.
Mike Allton, Chief Storyteller at Agorapulse, knows that great marketing starts with smart systems. In this episode, we discuss how he organizes ideas, stays ahead of trends, and his AI recommendation for finance brands. Tune in for more here.
See You At The Summit: February 11-12
If you need an On Demand video pass to watch the replay, reserve it here.